We’ve been working with NHS organisations in the East Midlands for years, and we’ve built up a strong reputation for our work. Word-of-mouth has led to us designing and delivering bespoke apps and websites, as well as running lots of paid media and social campaigns.
One of our most recent projects was a visual identity for Leicester Hospitals Charity. Together, we came up with the ‘Make Great Things Happen’ concept, which aims to show everyone that we can make a difference if we all work together.
The first roll out of the identity is a pop-up shop in the Highcross Shopping Centre. We were asked to come up with creative ideas and designs for the shop interior. It’s their first time doing something like this, and it’s been a huge success. We were able to create a special experience for visitors as they moved through the shop.
Visitors can learn about the charity’s work through a series of eye-catching wall panels and graphics. Not only did we donate a chunk of time designing the shop but we also put forward our own boss, Laura, to be a part of the ‘Boss Breakout’! This is where 14 of Leicester’s Bosses were ‘locked up’ for an afternoon and could only be released upon raising enough money to be bailed. Of course, Laura smashed her target and contributed to a combined effort of £15K being raised in one afternoon. This money will fund at least 12 fold away beds so that poorly children staying at Leicester Hospitals can have a parent stay with them.
It doesn’t stop there. We will also be supporting Leicester Hospitals Charity with the roll out of the ‘Make Great Things Happen’ campaign, so look out for more of our work in 2024!
“It’s great to be able to help out with a project that directly benefits local people and our health services,” said Laura.
Sandeep Kaur, Marketing and Communications Officer for Leicester Hospitals Charity, said: “I’m so proud of what the Cite team has helped us to achieve! The shop is amazing.”
Sunita Patel, Acting Head of Charity, was equally enthusiastic. “Laura and her team have made a huge contribution to our cause, and I am grateful for their generous support.”