New website and brand identity launched for Intercede

Established over twenty years ago, Intercede is a cyber security company with a specialist product offering in enterprise-scale credential management. This is delivered in the shape of their flagship product – MyID – which is used by large organisations worldwide, including the US Department of Homeland Security, Boeing and H.M. Government.

Earlier this year Intercede commissioned Cite to re-platform their website and devise a fresh, bold new visual identity that could be applied to all other marcomm channels. The previous web platform’s licensing restrictions imposed an immovable deadline, so the pressure was on to scope, design and build the site in an accelerated time frame.

Platform choice was relatively simple. WordPress allowed us to rapidly build a marcomms site with multisite / multilingual capability that could integrate seamlessly with Intercede’s own security options. Intercede’s RapID-SL WordPress plugin is superb, using biometric data to login to the admin area instead of the usual username/password. Needless to say, security and speed were paramount considerations at every stage of the specification and build.

The key to hitting tight-deadlines in our experience comes down to three important factors:

1. Expertise – understanding in broad terms how the industry operates
2. Planning – Even against the clock, it’s imperative to scope the project accurately
3. Confidence – in knowing the right processes and people are in place to deliver the project on time and to budget

Intercede’s marketing team, led by Rik Merrikin, were first class to work with. Time was spent collaboratively planning and devising the visual identity (with help from our friends at Youniverse who created the stunning homepage montage).

Cite have a successful track record working alongside technology and software based clients, so we understand immediately many of the challenges to consider when organising user-journeys and content architecture. From a user-experience perspective, we guide the target audience to what they need, focusing heavily on the ultimate objective: lead-generation.

We also understand the value of a distinctive brand (in often crowded marketplaces) – especially to owners and investors.

There’s nothing like a fixed deadline to heighten the senses, and with the clock ticking, staff from studio, development and testing were pulling together – overseeing final content amends, undertaking cross-browser testing and fine tuning the integration with Salesforce. We’re old hands at this kind of thing of course, and the website was launched as scheduled, much to the delight (and relief!) of all concerned.

“We’re embarking on an exciting period of growth at Intercede and a new visual identity and web presence are integral to that journey. With a tight deadline and comprehensive requirements, both from a creative and technical perspective, Cite rose to the challenge right from when we first approached them. The end result, delivered within our timeframe, is testament to the energy, expertise and creativity the team at Cite has brought to this project and I am delighted with what we have achieved”.
Rik Merrikin, Marketing Manager at Intercede

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