June 20, 2013 · 1 min read
Cafédirect microsite launched
We are proud to have just launched a new microsite for Cafédirect, a leading brand of ethically-sourced coffee, tea and hot chocolate.
The “Drink Better Tea” microsite asks people to “think before you drink” and encourages them to take a pledge to drink better quality tea. The site was inspired by a new report put together by Cafédirect about how the low prices of tea impact the farmers and quality of tea in UK supermarkets.
The site features a pledge where people can select why they want to drink better tea. Once a visitor has taken the pledge, they are shown a chart of why other people took the pledge and are encouraged to share the pledge through Facebook and Twitter.
Visitors can also view an infographic of statistics about the UK tea industry, as well as download the official “Realitea” report.
The site is designed using ‘Parallax scrolling’ to present all content on a single page in a visually engaging way, including animated elements.
Want to learn more about our work with Cafédirect? Find out how we’ve helped them with their Facebook activities.
If you are looking for a digital agency to partner with on your campaign – contact our web developers today without obligation on 0116 254 9888