Cite has just launched the Pozitude website. The site is funded by the National Lottery and is for young people who are living with an HIV positive status.
The planning of the site began back in 2009. We met many of the young people for whom the site is aimed. Their thoughts and opinions were factored into the site and they contributed to the creative direction of the project. The site was launched to coincide with World Aids day on December 1st. Visit the site: www.pozitude.co.uk.
The site is our latest to use a custom creative design within the popular Joomla CMS system. The creative challenge was in presenting the information clearly within a visual style that appeals to the core audience (teenagers).