Cite has recently launched a microsite for the US electrical company, Thomas & Betts, showcasing their key brands within the European market.
Thomas & Betts provides electrical products for a variety of sectors including the construction, industrial, utility, and communications industries. Because of their recent acquisition of new brands, we were appointed to create a microsite to signpost people to their brand of interest.
The site is used to support the companies’ attendance of the Oil and Gas Conference and Exhibition. In addition to links appearing in print material and email marketing, a QR code has also been developed to encourage traffic via a prize draw giveaway.
We were selected for the project because of our longstanding relationship with Thomas & Betts subsidiary company Cable Management Products.