International growth made simple

The challenge.

Santander Corporate and Commercial Bank were launching an incredible new product.  A best-in-class Navigator portal to help UK businesses thrive in overseas markets. With a world of opportunity out there, they needed a cut-through campaign that spoke to the heart of their audience.

The insight.

For many UK businesses, the idea of trading internationally suggests a nightmare of red tape, bureaucracy and extra costs. Santander Navigator changes all that with expert guidance across a range of sectors and countries. Making everything smoother and easier. And giving us a clear key benefit to communicate: Simplicity.

The creative.

Our campaign positioned Navigator as the powerful, simple way to do business internationally. With a tell-it-like-it-is approach, we painted a picture devoid of complexity and hassle. With national press, digital display ads and out-of-home in key London locations, we assured the audience that taking their business overseas was now easier than ever.

One of the biggest campaigns we’ve undertaken for the Corporate & Commercial Bank.

Congratulations to Cite for launching one of the biggest campaigns we’ve undertaken for the Corporate & Commercial Bank.

Dan Sherwood.Marketing Director.


Our campaign generated a wave of positive feedback on social and Santander have asked us to develop it further to integrate the reporting into their Marketing Automation platform. Quite simply, it’s a hit.

Thanks for reading.

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Branding. Art direction. Illustration. UI. UX.